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PRIVACY POLICY

Pop Rocks Inc (“Pop Rocks”) respects the privacy rights of our users and recognizes the importance of protecting the information we collect about them. This Privacy Policy will inform you on how we collect, use, and disclose the information you provide to us through our Pop Rocks Website(s). If you do not feel comfortable with this Privacy Policy, please do not use this Site or allow your children to use it. Before using the Site, please read the following Privacy Policy carefully to understand how your personal information will be treated if you make use of our offerings. Pop Rocks may revise this Privacy Policy in the future, so please review it periodically so that you are always up to date on our policies and practices. Any comment or question, please email us at: customerservice@pop-rocks.com

CHILDREN’S PRIVACY POLICY

We are committed to protecting our users´ privacy. We do not collect more information from children than is reasonably necessary for them to participate in any activity, and we keep all information we collect on a secure server. When sweepstakes or contests are offered on-line, children over 13 are permitted entry (over 18 in Maine). We only require basic entry information. The information collected may be shared with third parties only if necessary for the administration of the contest or sweepstakes. In such instances the third parties agree to maintain the confidentiality of such information. The information collected may also be shared with a shipper(s) so a prize can be delivered. To receive the prize, the child´s parent or legal guardian needs to print-out and complete the form that will be sent by e-mail. When the form is returned complete, the prize can be properly forwarded.

Parents have the right to review their children’s personal information at any time, and they can also have that information deleted and refuse to permit further collection of information by us. In order to do that, simply email us at customerservice@pop-rocks.com. Our site may use small text files called “cookies” that provide non-personally identifiable information to us regarding the visitors to our site. In addition to the URL and IP addresses of our visitors, cookies may gather the date and time of all visits to our site, track the pages of our site that users viewed during their visit or help us keep track of the number of visitors to our site.

Our website may provide links to other sites. We are not responsible for those other sites, their privacy policies, or how they treat the information of their users. We advise you to check their privacy policies as well. If you have any questions about our children’s privacy practices, you can email us at customerservice@pop-rocks.com or contact us at 866-570-8800

PRIVACY POLICY FOR USERS OVER 18

Pop Rocks may collect personal information from you only to the extent necessary to participate in contests or sweepstakes on the site. We will use the information you provide for the purpose of conducting the promotion (for example, to contact you if you have won) We keep all information we collect on a secure server. The information collected in a sweepstakes or contest may be shared with third parties when and as it is necessary for the administration of the contest or sweepstakes. In such instances the third parties agree to maintain the confidentiality of such information. The information collected may also be shared with a shipper(s) so a prize can be delivered. Our site may use small text files called “cookies” that provide non-personally identifiable information to us regarding the visitors to our site. In addition to the URL and IP addresses of our visitors, cookies may gather the date and time of all visits to our site, track the pages of our site that users viewed during their visit or help us keep track of the number of visitors to our site. We may provide links to other sites. We are not responsible for those other sites, their privacy policies, or how they treat the information of their users. We advise you to check their privacy policies as well.

We may also use it for internal purposes and to send you email updates with valuable coupons and other promotional information. If you do not wish to receive promotional and other materials, please notify in writing at Pop Rocks Inc, 3 Dunwoody Park, Suite 128, Atlanta GA 30338, or email back at customerservice@pop-rocks.com requesting us to unsubscribe you from our mailing list.

ADDITIONAL INFORMATION

In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors rights generally, you should know that in such event, your personal information may be treated like any other asset of the Company, and sold, transferred or shared with third parties, or used in ways not contemplated or permitted hereunder, without notice to you or your consent. If you have a question that was not addressed in this Privacy Policy, please feel free to contact us at customerservice@pop-rocks.com

PRIVACY POLICY CHANGES. This Privacy Policy was last changed on July 16, 2012.