POP ROCKS PARTICIPATES IN SWEETS & SNACKS EXPO 2017
From May 23 to 25, Pop Rocks Inc. will attend the Sweets & Snacks Expo, which will be held at the McCormick Place in Chicago, United States.
This Expo has become one of the most important events in the confectionery world. More than 17,000 professionals from 90 countries around the world, representing nearly 800 brands will be present in this edition, a great opportunity to meet clients and develop new business opportunities.
On this occasion Pop Rocks® Inc. will present the new Pop Rocks® that teams up with the most anticipated film of the summer “Valerian and the City of a Thousand Planets”. This product will be launched this month with the support of a great media campaign for the movie and a fantastic program of promotions and sweepstakes available on the Pop Rocks® website and in cooperation with more than 35 radio stations nationwide.