Brand - Pop Rocks

POP ROCKS® is the original popping candy brand

POP ROCKS® isn’t just candy—it’s an adventure in every bite. Each piece pops, fizzes, and crackles, turning ordinary moments into bursts of fun and excitement.

National Brand

POP ROCKS® is the original brand and owns the category in consumers minds

Quality Control

POP ROCKS® is the leading popping candy brand worldwide

Innovation & Fun

POP ROCKS® enjoys 99% brand recognition

POP ROCKS® revolutionized the confectionery industry back in the 70’s when 500 million packages were sold in 18 months, becoming the “the hottest selling candy… in history”. It has since become a national brand full of energy, and a fast selling classic among top quality international confectionery items.

Since the 1970s, POP ROCKS® has consistently delivered fun and excitement to generations of loyal consumers, appealing to a broad audience that spans children, teenagers, and nostalgic adults.

POP ROCKS® and the little Mikey myth (now a widely known and dispelled urban legend) are now part of American culture.

POP ROCKS® is FUN

POP ROCKS® is more than candy—it’s an explosive experience that sparks joy and excitement, combining playful fun with great candy flavors, turning ordinary moments into unforgettable memories.

Loved by generations, POP ROCKS® candy isn’t just a sweet treat—it’s a adventure that pops, fizzes and sparks fun.

DISCOVER THE POTENTIAL OF POP ROCKS® AS AN INGREDIENT

POP ROCKS® is more than a retail candy, it is a powerful innovative ingredient can add a blast of pop and excitement to your products. Chocolates, ice-creams, cakes, cereals, beverages, yogurts, and many more products can use POP ROCKS® popping candy as an ingredient to create excitement for consumers.

We have the know-how and experience to guide you through the process and help you differentiate your products from competitors by incorporating POP ROCKS® as an ingredient.

AN ICONIC BRAND. A SMART LICENSING OPPORTUNITY

Consumers are entertainment-oriented, looking for fun and exciting product experiences. Unlock new markets and revenue opportunities with POP ROCKS®, a brand consumers know and love.

POP ROCKS® brings excitement, and instant recognition to a wide range of product categories. Whether you create fashion accessories, stationery, bath products, footwear, food, or beverages, POP ROCKS® brings instant attention to your products, driving shelf appeal and unlocking new sales.

The Power of POP ROCKS®, now Available for Your Products.