At the start of the decade, kids and teens grew up watching astronauts walk on the moon, sparking dreams of space exploration. POP ROCKS® were a perfect candy for kids in the 1970s, because they felt a little bit like space exploration in your mouth.
Despite being perfectly safe, POP ROCKS® became an instant curiosity — a candy that quite literally popped with excitement. One of the biggest myths in history was that the child actor from the Life cereal commercials (“Little Mikey”) died after eating POP ROCKS® and drinking soda. This rumor spread wildly in the late 1970s and early 1980s — so much that the FDA had to set up a hotline to reassure parents that POP ROCKS® were safe.
POP ROCKS® fueled innovation, fun, surprise, and urban legends for a whole generation.
2026 is our birthday, and we want to celebrate our anniversary with you by inviting you to enjoy our new exclusive Pop Rocks Mystery Limited Anniversary Edition.
Because despite all our knowledge, there’s still something magical about the moment POP ROCKS® start to pop and crackle. You can feel the magic at work! This limited edition is available only while supplies last, so grab yours before they are gone.